Like any other human being, I enjoy things. One of those this is a good tune.
This is Martin Garrix , "Burn out", with a cheeky Lynx advert thrown in there.
And this is Jay Park's "Solo", because we are gonna go international with our research. K-pop is coming, lets start accepting. Namaste.
SO.
Breaking these both down, you have the most basic of stories. Boy likes girl, girl sort of likes boy but only truly accepts her feelings till the end, they all live happily ever after. Or in these two cases, one finally introduces himself to the girl after a 3 minute LSD trip, and the other says goodbye to her as she leaves, her job done, money in the bank. But it's assumed that they keep in touch, so it's fine.
Aesthetically, however, they're very different. Burn Out is shot on a set, with professional dancers, cameras, hair and make-up, the works. Solo, however, is supposedly found footage with a little bit of lip-syncing moments sprinkled in there. I'm not disputing the fact that the video was staged to look like it was found-footage, I mean no-one has looked that good after a 6 hour flight coast-to-coats in the US. If it was real his whole squad would look like they'd just come out of a coma. Maybe it's just me, I don't do flying.
Burn Out is loud, bright, fun to watch with lots of interesting themes. In short, it's entertaining.
Solo is just as entertaining, but its softer; muted colours and lights, chill themes, not as in-your-face.
But both of these have one purpose. To sell sell sell!
Because we're not in the dark ages where we had to pay to listen to music, these videos are not selling tracks anymore, they are selling tickets.
It's not surprising that the music industry, however rubbish it may have become, is still a very very very rich and successful industry, because people are still buying tickets to concerts; if they're big fans, they still buy the album, the vinyl, cus that's IN now, they still buy the merch.
So my question is, is it still just about selling or are we starting to be artsy too?
I want to find out.
What goes with a good tune? A decent set of visuals.
"A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes.Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the 1920s, they again came into prominence in the 1980s when the channel MTV (originally "Music Television") based their format around the medium. Prior to the 1980s, these kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip"."
I've been interested in music videos only recently, as I started watching them with a creative eye, rather than just look at the bright colours and the good dancing. So I've started binge-watching music videos of songs that I'm currently obsessed with, and I'm trying to find similarities and differences between them.
Let's these take two as an example.
This is Martin Garrix , "Burn out", with a cheeky Lynx advert thrown in there.
And this is Jay Park's "Solo", because we are gonna go international with our research. K-pop is coming, lets start accepting. Namaste.
SO.
Breaking these both down, you have the most basic of stories. Boy likes girl, girl sort of likes boy but only truly accepts her feelings till the end, they all live happily ever after. Or in these two cases, one finally introduces himself to the girl after a 3 minute LSD trip, and the other says goodbye to her as she leaves, her job done, money in the bank. But it's assumed that they keep in touch, so it's fine.
Aesthetically, however, they're very different. Burn Out is shot on a set, with professional dancers, cameras, hair and make-up, the works. Solo, however, is supposedly found footage with a little bit of lip-syncing moments sprinkled in there. I'm not disputing the fact that the video was staged to look like it was found-footage, I mean no-one has looked that good after a 6 hour flight coast-to-coats in the US. If it was real his whole squad would look like they'd just come out of a coma. Maybe it's just me, I don't do flying.
Burn Out is loud, bright, fun to watch with lots of interesting themes. In short, it's entertaining.
Solo is just as entertaining, but its softer; muted colours and lights, chill themes, not as in-your-face.
But both of these have one purpose. To sell sell sell!
Because we're not in the dark ages where we had to pay to listen to music, these videos are not selling tracks anymore, they are selling tickets.
It's not surprising that the music industry, however rubbish it may have become, is still a very very very rich and successful industry, because people are still buying tickets to concerts; if they're big fans, they still buy the album, the vinyl, cus that's IN now, they still buy the merch.
So my question is, is it still just about selling or are we starting to be artsy too?
I want to find out.
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